“They” say that email is the future of business. By cultivating an email list, you are able to sell directly to your customers, your fans, your loyal subjects.
I get the emails daily from my mailing list provider: “Do these things if you want to grow your list and make a ton of money.” Of course, it is tested and vetted in a variety of ways to make sure that the content converts into the currency of attention: opens, clicks, likes, and buys.
The decaying echo of these words off the cavern walls of my soul begin to lose their power. I become less interested in what the future will be and more fascinated with what the present moment is. I am intrigued by vectors and directions through the passage of seasons and time.
Do I really need all that “they” promise me I can have, become, and desire?