I was flipping through the channels this morning and came across Larry King being interviewed on MSNBC’s Morning Joe. Two things struck me from what I saw:
- He has never interviewed Bruce Springsteen.
- Never over-promote.
In the context of over-promotion, he was talking about the time he interviewed Rock Hudson’s wife, promoted the show, and had the interview fall flat. It was pretty much over in two minutes, even though he had an hour to talk. He muses about this at the 10:00 mark of the embedded video below.
What can we learn from this?
- Have a back-up plan.
Read The Art of the Interview to learn more ways to really be prepared for those moments that you think will be great, but fall apart.