After working on a project for almost two years, I decided it was time to move on. Curious about who was going to replace my expertise, I took a peek and noticed two massive letters staring back at me: AI. Now, to be fair, it wasn’t AI in isolation, there was a human attached, but it got me thinking: Do we need experts anymore? Is AI just a form of corporate cosplay? Sure, I had questions, but I realized deep down inside, I wanted the transition to fail. To be clear, I didn’t want the project to fail, just the process, because I wanted to feel like my expertise still mattered.
In the early 2000s, I spent years learning Flash and ActionScript. I programmed solutions for clients that were unique, and dare I say it, awesome. Then Steve Jobs killed Flash single-handedly with the iPhone. The industry shifted to responsive, modular design that worked on multiple devices. I poured almost a decade of work developing custom WordPress themes.
On the surface, the technological promise of responsive design was huge, but what we got instead was an addiction to safety in the form of bland colors, stock art, and generic design systems. Projects were no longer about designers and developers working together to make the user experience exceptional, it was about satisfying the demands of the invisible hand of the market: the shareholders. They demanded money, not unique expression. Design became a search for relevance and revenue resulting in merit badges for mediocrity and boredom.
We are seeing this same pattern emerge in the age of AI, it’s just happening much faster. Does craft even matter when scale and speed drive decision-making from the top all the way to the bottom? Craft is irrelevant in a technological ecosystem dependent upon constant use and evolution. No time to stand still and think, you need to prompt!
How much time will AI save us? Will we finally do what our forebears could not and build lives of leisure or will we blindly accept that we must work even more to make ends meet? When the world is exponentially expensive but our tools only earn us fractions of what’s possible, we will have to work at a scale that justifies the existence of the tool. Thus, proving once again, that humans only exist to serve the machine in a capitalist society.
What’s going to happen when all the bros and girl bosses pour all their devotion into AI year after year only for the prompt to be replaced with something faster? Like a human centipede, we are eating the bullshit of others while feeding our own to those behind us, ultimately quickening our professional demise.
Only time will truly tell what we are becoming.
